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Ecostore

Ecostore Ultra Concentrate Laundry Liquid — Fragrance Free

74 / 100 Low-Tox Score
fragrance-free plant-based no optical brighteners biodegradable
$22.00 approx. — check brand site for current price

2 Brand-claimed certifications — disclosed on the brand's product page

EWG Verified
Environmental Working Group
Brand-wide certification
Brand-disclosed
Checked 2026-05-08T17:00:09.730Z
Leaping Bunny
Cruelty Free International
Brand-wide certification
Brand-disclosed
Checked 2026-05-08T17:00:09.730Z

External link to the brand's own product page. Listings are based on Lowtoxgear's low-tox scoring criteria — we do not certify products ourselves.

Why we list this: Optical brighteners in standard laundry detergents remain in fabric fibres and are absorbed through the skin. Ecostore's formula skips them entirely.

Key features

  • Zero synthetic fragrance — uses natural essential oils only
  • No optical brighteners (UV-fluorescent chemicals that stay in fabric)
  • Concentrated formula — less packaging per wash
  • EWG-verified ingredient transparency
  • Safe for sensitive skin, recommended by Allergy New Zealand